# Social media monitoring with your AI agent

> Track mentions of your brand on LinkedIn, Instagram, TikTok, YouTube and Reddit, and new posts from any account, yours or a competitor’s, with the ones that take off flagged. Your agent reads every change in Claude or ChatGPT.

## What is social media monitoring?

Social media monitoring is tracking new posts that mention your brand, products or competitors, and what chosen accounts publish, so you can reply, learn or react while it matters. It is the tactical half of social listening: what was said today, rather than the trend over a year.

## What it watches

- [Social account tracking](https://www.manifoldmcp.com/monitors/social-media.md): New posts from up to ten accounts, yours or anyone’s, and a flag when one does far better than the account usually does. Hourly by default; email alerts on.
- [Keyword tracking](https://www.manifoldmcp.com/monitors/reddit.md): New posts that use your keywords on LinkedIn, Instagram, TikTok, YouTube and Reddit. Instagram searches each keyword as one hashtag. Hourly by default; email alerts on.

Create one in the [dashboard](https://app.manifoldmcp.com/monitors?new=true), or ask your agent. How checks, alerts and costs work: [monitors in the docs](https://www.manifoldmcp.com/docs/monitors.md).

## Things to ask

- Monitor LinkedIn and TikTok every day for posts that mention [brand].
- Track [competitor]’s Instagram, TikTok and YouTube and tell me when a post takes off.
- What did my social monitors find this week? Which posts should we answer?
- Watch these five creators’ accounts and summarise what they posted each week.
- Set up a monitor for #[hashtag] on Instagram and TikTok.
- How much would it cost to monitor three keywords on four platforms every hour?

## A listening suite, the apps themselves, or your agent

Listening suites cover the most sources, with sentiment and reports, priced per seat. Following accounts in each app is free but leaves you scrolling. A Manifold monitor reports what is new to your agent, which can read it and act. For listening platforms with their own MCP server, see [the best social listening MCP servers](https://www.manifoldmcp.com/blog/best-social-listening-mcp-servers).

| | Listening suites | Following in each app | Manifold |
| --- | --- | --- | --- |
| Mentions across platforms | Yes | No | LinkedIn, Instagram, TikTok, YouTube, Reddit |
| Facebook and X search | Usually | In each app | Not yet |
| Posts that take off | Yes | A feed, no numbers | Flagged against the account’s usual |
| Sentiment and reports | Built in | No | Your agent reads and sorts |
| Who acts on it | You, in their app | You | Your agent, then you |
| Price | Per seat, often yearly | Free | Pay per check, no seats |

## What it costs a month

| Monitor | Type | Credits | Covered by |
| --- | --- | --- | --- |
| 5 accounts, daily | Social account tracking | 153 credits a month | Free plan |
| 3 keywords on 4 platforms, daily | Keyword tracking | 366 credits a month | Pro, $20 a month |
| 3 keywords on 4 platforms, hourly | Keyword tracking | 8,767 credits a month | Pro, $150 a month |

Every workspace gets 250 free credits a month. Details: [pricing](https://www.manifoldmcp.com/pricing.md) and [how credits work](https://www.manifoldmcp.com/docs/credits.md).

## Look it up now

For a one-off look, your agent reads profiles, posts, comments and transcripts on the same server.

- [LinkedIn MCP](https://www.manifoldmcp.com/mcp/linkedin.md)
- [TikTok MCP](https://www.manifoldmcp.com/mcp/tiktok.md)
- [Instagram MCP](https://www.manifoldmcp.com/mcp/instagram.md)
- [YouTube MCP](https://www.manifoldmcp.com/mcp/youtube.md)
- [Instagram engagement rate calculator](https://www.manifoldmcp.com/free-tools/instagram-engagement-rate-calculator.md)

## More monitors

- [Reddit monitoring](https://www.manifoldmcp.com/monitors/reddit.md): New posts that mention you, or every post in a subreddit.
- [Competitor monitoring](https://www.manifoldmcp.com/monitors/competitors.md): Their pages, prices, ads, posts and rankings.
- [AI visibility tracker](https://www.manifoldmcp.com/monitors/ai-visibility.md): How often ChatGPT, Gemini and AI Overviews name you.
- [All monitors](https://www.manifoldmcp.com/monitors.md)

## Further reading

- [The best social listening MCP servers](https://www.manifoldmcp.com/blog/best-social-listening-mcp-servers.md): Social listening MCP servers let your agent track brand mentions on Reddit, X, TikTok, Instagram and LinkedIn. Compare listening platforms that collect mentions continuously with servers that search on demand.
- [The best LinkedIn MCP servers in 2026](https://www.manifoldmcp.com/blog/best-linkedin-mcp-servers.md): LinkedIn has no official MCP server. Here is how the third-party options compare on sign-in, account risk, what they do and price, and which one fits your workflow.
- [The best TikTok MCP servers](https://www.manifoldmcp.com/blog/best-tiktok-mcp-servers.md): Seven MCP servers that let your agent search TikTok videos and read creators, comments and transcripts, compared on what they cover, setup and price.

## Questions about social media monitoring

### Which platforms does it cover?

Keyword mentions on LinkedIn, Instagram, TikTok, YouTube and Reddit. Account tracking on LinkedIn, Instagram, TikTok, YouTube and Facebook pages. Facebook and X keyword search are not covered.

### How does Instagram search work?

Instagram is searched by hashtag, so each keyword is read as one tag: “acme crm” reads #acmecrm. Pick keywords people tag.

### Can I track a competitor’s account?

Yes. Account tracking reads any public account, yours or anyone’s, and reports new posts and the ones that take off. For their ads, pages and rankings too, see competitor monitoring. [Competitor monitoring](https://www.manifoldmcp.com/monitors/competitors.md).

### Can my agent set it up for me?

Yes. Ask in Claude, ChatGPT, Cursor or any connected client, such as “monitor this every day”. The agent shows the monthly cost first and creates the monitor once you agree. Later, ask what changed and it reads the monitor’s finds. You can also make one in the dashboard. [How monitors work](https://www.manifoldmcp.com/docs/monitors.md).

### Why did the first check find nothing?

The first check records a starting point and reports nothing, so a week of old posts or a page's existing links never arrive as news. Changes are reported from the second check on.

### Can a monitor run up a bill?

Each check charges for the calls it makes, shown as a monthly estimate before you start. Your workspace’s spend cap applies to monitors as to everything else: at the cap checks are skipped until it resets, and with no credits left a monitor pauses until you act. There is no overage. [How credits work](https://www.manifoldmcp.com/docs/credits.md).