# Instagram engagement rate calculator

> Enter any public Instagram handle. We read its latest posts and work out its engagement rate, its average likes and comments, and its best posts, with nothing to type in by hand.

This is a free tool on the web page at https://www.manifoldmcp.com/free-tools/instagram-engagement-rate-calculator: 10 runs a day per visitor, no signup, run by a person in a browser. An agent can do the same job, and more, by connecting Manifold's MCP server at `https://mcp.manifoldmcp.com/mcp` (250 free credits a month). See [Instagram MCP server](https://www.manifoldmcp.com/mcp/instagram.md).

## How it works

1. Enter the account's handle, like @nike.
2. We read its follower count and its latest posts, live.
3. See the engagement rate, the averages, and the three posts that did best.

## Benchmark against the accounts you compete with

A rate means little alone. With Manifold connected, your agent reads you and every competitor the same way, lines the rates up, and opens the posts that beat each account's own average to tell you why they worked.

| | Here | In your agent with Manifold |
| --- | --- | --- |
| Accounts | One handle | You and every competitor, side by side |
| Posts | The latest | The latest, the all-time best, and the outliers |
| Why | The numbers | Transcripts and top comments of the posts that worked |
| Price | Free | 2 credits an account |

### Things to ask your agent

- Compare the Instagram engagement rates of @[us], @[rival one] and @[rival two] over their last 12 posts.
- Which of @[handle]'s Reels beat the account's own median views, and what do they have in common?
- Find Instagram creators in [niche] with 10K to 100K followers and above-average engagement.

## Questions

### How is the Instagram engagement rate calculated?

For each of the latest posts, likes plus comments, divided by the account's followers. The rate shown is the average across those posts. Posts that hide their like count are left out rather than counted as zero.

### What is a good engagement rate on Instagram?

It depends on the account's size and niche. Rates usually fall as follower counts grow, so compare an account with peers of a similar size rather than with one benchmark.

### Can I check any account?

Any public account. Private accounts show no posts, so there is nothing to measure.

### Is the Instagram engagement rate calculator free?

Yes. You get 10 accounts a day here, with no signup. For more, connect Manifold to Claude, ChatGPT or Cursor: the free plan gives your agent 250 credits every month, with no card.

## More free tools

- [TikTok engagement rate calculator](https://www.manifoldmcp.com/free-tools/tiktok-engagement-rate-calculator.md): Enter a TikTok handle and get its engagement rate from its latest videos.
- [Instagram transcript generator](https://www.manifoldmcp.com/free-tools/instagram-transcript-generator.md): Paste an Instagram Reel link and get what is said in it as text.
- [Facebook engagement rate calculator](https://www.manifoldmcp.com/free-tools/facebook-engagement-rate-calculator.md): Enter a Facebook page and get its engagement rate from its latest posts.
- [All free tools](https://www.manifoldmcp.com/free-tools.md)